Değer360

Değer360 is a consultancy specialized in vehicle value-loss compensation claims. Social media management and SEO services were provided to strengthen the brand's digital presence and reach its target audience.

Services

• Social Media Management
• SEO Consulting
• Digital Strategy
• Content Production

Details coming soon.

Overview

Değer360 is an Antalya-based consultancy that helps drivers claim compensation for their vehicle's loss of value after an accident. We managed the brand's social media, built an informative content system around it and provided SEO consulting.

The Challenge

Vehicle value loss is a right most drivers have never heard of until they've had an accident. However well a car is repaired, the damage record lowers its resale value — yet few people know that this loss can be compensated, how to apply, or how long they have to do it. Değer360's customer isn't actively looking for a service; first, they need to realize they have a problem.

So the job of communication was to explain before it tried to sell. Technical, trust-heavy topics — insurance, expert reports, compensation — had to reach someone already stressed after an accident, in plain and credible language. Despite a strong service model, the brand's digital presence wasn't up to that job.

Our Approach

We built the content strategy around the questions already in people's heads. Headlines like “What is value loss?”, “Do you know your TRAMER record?”, “Was your car declared a total loss?” and “How much compensation can I get?” answer one question with one answer per post. Topics such as fault ratios, application deadlines or the age of the vehicle are explained with sample calculations and short bullet points, so a follower leaves each post with a concrete sense of their own situation.

The post templates move the navy and orange of the logo onto a vivid, trust-building blue. Headlines are big and bold, highlights are orange, and contact details run along the bottom of every post as a fixed strip. That repetition lets Değer360's posts be recognized at a glance, even mid-scroll.

Alongside the static information cards, the mix includes face-to-face formats: short videos of the team's specialists talking to camera, cards sharing customer reviews, posts that show step by step where an application stands, and a map post pointing to the office. The goal was to make the people and the process behind an abstract consulting service visible.

On search, we provided SEO consulting for the brand's visibility. When the questions asked on social media use the same language people type into a search bar, the two channels can feed each other.

Results

• A regular social media content system built on a question-and-answer logic.
• Content formats including information cards, specialist videos, customer review cards and application-status posts.
• A recognizable post template based on a blue ground, orange highlights and a fixed contact strip.
• SEO consulting for the brand's search visibility.

• Social Media & SEO Consultant Role
• Social Media Management & SEO Service